An internal client at Pace Analytical wanted a logo to represent our True North statement. This is a statement that gives a vision for the company; our goal for the future.
Pace Analytical’s True North statement is:
“We will develop our talents and innovative culture to become the clear choice for our employees, customers and business partners.”
I chose to incorporate an upward arrow into the logo to allude to a compass needle facing north.
I also created some animations of the True North logo to be used in presentations.