The Challenge: The Cave Cafe is a food truck offering a unique blend of Ethiopian and Italian dishes. They are seeking to open a sit-down restaurant, and need an awesome new logo, as well as a fantastic menu.
I based the logo concept on a religious fractal design found in northeast Africa, the home of Cave Cafe’s signature Afro-Italian cuisine. The warm color palette reflects the earthy tones of the food, and the typography captures the dualism of African and Italian culture.
Process work: fractal to logo
Using the fractal design from the logo, I used different thicknesses of the strokes to add a layered design. Then I laser-cut the layers, giving the menu cover a dimensional quality and a tactile experience. (This is really cool in-person; interview me, and you can check it out!)
Like the branding and identity work I did for Cave Cafe? Visit my Contact page for a quote today.
