YouTube Channel

During my time as a video editor at Pace Analytical, I managed my company’s YouTube channel. https://www.youtube.com/@PaceAnalytical

I led production on dozens of videos including interviews, how to videos, service overviews and webinar promotions. I collaborated with different departments on goals for the video, scripting, timelines and expectations.

We made SEO a priority from the start of each video project. Using YouTube optimization & analytics tools, I performed keyword research to target the best video performance.

Uniting with the marketing team, I planned a multi-channel launch for the video on: YouTube, emails, website, and social channels.

With these best practices, the company YouTube channel gained 35% more views from 2025 Q1 to Q2.