The Challenge: The non-profit Bright Minds, Bright Smiles needs a logo redesign. It has to be kid-friendly, and be clear that they are all about dental hygiene.
From the design brief, I started with the keywords, “diversity, education, fun, young kids.” I brainstormed, researched, and sketched ideas how to combine these keywords into one logo.
I created other marketing material including a brochure for volunteers to give to children to take home, as well as shirts for the volunteers to wear.
Interested in the branding and identity work you see here? Visit my Contact page for a quote today.